I’m Lynette Jones

Style has always been an intimate part of my life.  My parents impressed upon me the importance of impeccable character and style.  I knew I had it when one of the toughest girls in school approached me – and I thought she was upset with me, but instead she asked me to girl her up.”  You see, even as a teenager, I was known for great style!  And so began my (informal) career as an Image Consultant. And, yes – I can keep a secret.

Bring your best self! Through the magic of the ABCs of a great image” (Appearance, Behavior and Communication), well work together to transform your professional image and your personal brand.  I’m a well-seasoned, certified image professional and Ive coached thousands of professionals on the art of effective leadership skills, image and style strategies. My clients leave self-assured, empowered and fortified to attain their goals. In fact, they rave about how working with me has led to their increased personal and professional success.  After all – its important (and fun!) to have the total package!  

Dont fake it – BE it!  One of my most cherished pearls of wisdom from my parents is If you are well-dressed, well-mannered and well-spoken, the sky is the limit!”  Im glad I listened!  They were right and now Im living my passion and my dream as CEO of When Style Matters where I serve to advance professionals and business owners on regional, national and international platforms.  Every day I help someone create a powerful image and brand that elevates their confidence and drives their success!  Woo hoo!

And theres so much more!  Lipstick & Leadership™ is a leading-edge program for accomplished women who are influencers in their industries, communities and beyond. My Signature Style System for Executive Women™ and my Executive Brand for Men™ can put you on the fast track to the corner office (because men need style too!!).  Dale Carnegie may have written “How to Win Friends and Influence People”, but that will get you only so far.  Learn how to use your personal style and executive presence to open doors and create opportunities in my Professional Image Institute by When Style Matters™. 

Girl power! Im leading change to empower women and girls around the globe.  I actively volunteer in leadership and board capacities in several organizations and initiatives in my hometown of Colorado Springs, including Zonta Club of the Pikes Peak Area, International Womens Day, KPWE Scholars Program at UCCS, and much more.

Are you ready to power up your professional brand and drive your success?  Whether your style is classy, sassy or a little badassey (Im all 3 in case you havent noticed!) –  Ive got the right formula for your success!

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