I’m Lynette Jones

Style has always been an intimate part of my life. My parents understood the importance of having an impeccable character and style. One of the cherished pearls of wisdom they taught me early on is: “if you are well-dressed, well-mannered and well-spoken, the sky is the limit.” Gaining a clear understanding of this mantra at a young age, paved the way for my true calling.

As an image expert, I know how important that first impression really is. That’s why I’m passionate about helping you enhance your professional image and brand. To be highly successful you must have the total package.

As Chief Executive Officer at When Style Matters, I focus on the “ABCs” of a great image: Appearance, Behavior and Communication. I teach executives and ambitious professionals effective leadership skills, including image and style strategies and techniques, and I provide tools to help you create a powerful image and brand that elevates your confidence and drives your success!

As a public speaker and trainer with 20+ years of successful leadership and business experience and expertise, I’ve worked with thousands of businesses and professionals.  My clients report feeling self-assured and empowered to attain their goals. In fact, they rave about how working with me has led to their increased personal and professional success.

As founder of the Lipstick & Leadership Program By WSM™ ~ a leading-edge program for accomplished women who are influencers in their industries, communities and beyond, former chairperson and member of the International Women’s Day committee in Colorado Springs, chairperson for Zonta PPA’s Service & Advocacy Committee, advisory board member of the KPWE Scholar Program at UCCS, core team member at Rocky Mountain Women’s Film and more, I serve to advance and empower professional women and girls both at home and around the globe.

When Style Matters is based out of Colorado Springs, CO. Since being launched in 2008, several highly-specialized programs and products have been created, including the Signature Style System for Executive Women,™  The Executive Brand for Men™ and Professional Image Institute by When Style Matters.™

Are you ready to significantly step up your professional brand and propel your success? If your answer is a resounding “YES!” Then let me share my formula for success with you. I promise, you’ll love the results! Contact me now to get started!



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