I’m Lynette Jones
As an Image Expert, I know the importance of a first impression, which is why I feel so strongly about enhancing your professional image and brand. As CEO of When Style Matters, I focus on the “ABCs” of a Great Image: Appearance, Behavior and Communication. I teach motivated women how to use effective leadership skills, including image and style strategies designed to create a powerful image and brand that results in undeniable confidence and boundless success.
Style has always been an intimate part of my life. From an early age, my parents impressed upon me the importance of impeccable character and style. I knew I had it when one of the toughest girls in high school approached me – and I thought she was going to beat me up, but instead she asked me to “girl her up, but I better not tell anyone.” You see, even as a teenager, I was known for great style! And so began my (informal) career as an Image Expert. And, yes – I can keep a secret.
I’m a public speaker and trainer with 20+ years of successful executive leadership and business experience and expertise. In 2020, I founded Lipstick & Leadership™, an Executive Leadership Program for accomplished women who are influencers in their industries, communities, and beyond. I speak from a place of love and knowledge, inspiring and engaging my audiences wherever I go. One of my gifts is understanding the deep connection between your personal image and your professional success, which goes to the heart of my work. I train women to trust their instincts and to lead confidently with style, compassion, and integrity.
From my home-base in Colorado Springs, I’m actively engaged in leading change to empower women and girls around the globe. I currently serve in a number of capacities including: Chair of the 2023 International Women’s Day Celebration, KPWE Scholars Program at UCCS Advisory Board Member, Zonta Club of the Pikes Peak Area Programs Chair, and Rocky Mountain Women’s Film Core Team Member.