I’m Lynette Jones

As an Image Expert, I know the importance of a first impression, which is why I feel so strongly about enhancing your professional image and brand. As CEO of When Style Matters, I focus on the ABCs” of a Great Image: Appearance, Behavior and Communication. I teach motivated professional women how to use effective leadership skills, including image and style strategies designed to create a powerful image and brand that results in undeniable confidence and boundless success.

I’m a public speaker and trainer with 20+ years of successful executive leadership and business experience and expertise. In 2020, I founded Lipstick & Leadership™, an Executive Leadership Program for accomplished women who are influencers in their industries, communities, and beyond. I speak from a place of love and knowledge, inspiring and engaging my audiences wherever I go. One of my gifts is understanding the deep connection between your personal image and your professional success, which goes to the heart of my work. I train women to trust their instincts and to lead confidently with style, compassion, and integrity.

From my home-base in Colorado Springs, I’m actively engaged in leading change to empower women and girls around the globe. I currently serve in a number of capacities including: Chair of the 2023 International Womens Day Celebration, KPWE Scholars Program at UCCS Advisory Board Member, Zonta Club of the Pikes Peak Area Programs Chair, and Rocky Mountain Womens Film Core Team Member.

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